-- What Is The QR Code?
-- Why Put It on Business Cards?
-- Business Card Vendors Who Support QR Codes
-- QR Codes on Business Cards: Best Practices
What Is The QR Code?
QR Codes are scanners, much like barcodes for grocery items. Percy QR Codes are linked to your PercyHome Site. Smartphone owners can scan with their camera and be directed to your site.
To find the QR code associated with your site, head to your Marketing Suite. Scroll down and find the QR Code tool, then download your personalized PercyHome QR code:
Try scanning the QR code produced above with your cell phone! Open your camera app, hover over the QR code (below) and tap the URL that pops up when the code is recognized:
Pro Tip: You can re-size the QR code image and it should still work. Test out your re-sized QR code before distributing it.
Why Put It On Business Cards?
Business cards should be your #1 priority when considering where to advertise with a QR code. According to Printify.com, “they are inexpensive, portable, and they can increase your sales by 2.5% for every 2000 cards that get handed out”.
Adding QR codes to your business cards amplifies the increased-revenue rate from card distribution. It also helps your community access your services on their own time – a growing need in an increasingly digital world.
Put yourself in the recipient's shoes: If you received a business card from a stranger, would you be inclined to go to a web browser and type out a full URL that was printed in text? Or would you rather open your phone and scan a visible QR code?
Sample Business Card Vendors Supporting QR Codes:
QR Codes on Business Cards: Best Practices
Best Practice 1: Make it stand out! If the QR code meshes too much with the color palette used for your card, try applying a border or outline to it.
For example: If your card is all black and you feel like the QR code doesn't stand out as a result, try applying a thin white border to the outline.
Best Practice 2: As always, don’t make it too noisy! Make sure people can notice the QR code.
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