The Buyer Heatmap is an excellent tool to help showcase your knowledge and skills! Taking online buyer data into account, many agents use it to talk about strategic initiatives when marketing the property, or even in pricing discussions.
Review below how to read the heatmap & learn tips for talking to it with homeowners:
Reading the Buyer Heatmap
The Buyer Heatmap reads like a weather map -- the darker the area, buyer activity will be higher:
If you have any difficulty understanding the colors, consult the activity key on the bottom right.
Directly below the heatmap you can find 2 more graphs. One breaks down buyer activity by price range (bar chart), the other by desired bedrooms (donut chart).
How to: Discuss the Buyer Heatmap with Homeowners
The Buyer Heatmap is an excellent visual tool to pique a homeowner's interest when viewing an PercyHome Report of reading a BMA. It grabs homeowners' attention and help capture new leads from your Home Valuation Site. It can also be used to win the listing when discussing strategic marketing initiatives and pricing options.
If the potential seller is in an area with HIGH buyer activity:
“You have an opportunity to aim for top-dollar pricing – I have the data to prove it. List with me and we’ll discuss getting top returns.
If the potential seller is in an area with LOW activity:
“You may be struggling to attract buyers because of the area – I have the data to prove it. List with me and we’ll discuss proven, strategic marketing tactics to attract more buyers.”
The buyer heatmap can also be used to justify your own valuation. Back up a slightly higher or lower target price with data that jumps off of the page!